{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "4",
  "slug": "alterna-hair-health-education",
  "url": "https://www.usp.at/demo-library/alterna-hair-health-education",
  "title": "Alterna – Hair Health Education",
  "displayTitle": "Alterna – Hair Health Education",
  "brand": "Alterna",
  "company": "Henkel",
  "category": "Hair Care",
  "claim": "personalized haircare",
  "benefit": "Phygital Experience",
  "technology": "Scalp Sebum Test",
  "claimTypes": [
    "Oil Control",
    "Repair"
  ],
  "businessUses": [
    "Digital Campaign",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/alterna-hair-health-education/demo-4-Altera-Hair-Test-1-650x650.png",
  "summary": "Alterna, a premium haircare brand under Henkel, partnered with USP Demo Solutions to create a phygital scalp sebum tester that lets beauty advisors diagnose each consumer's scalp condition in seconds and recommend the right products through both 1:1 consultations and self-service activations at retail.",
  "publicExcerpt": [
    "Challenge: Bridging the Gap Between Engagement and Personalization",
    "Alterna wanted to offer an innovative tool capable of diagnosing a consumer’s scalp condition while remaining versatile for both 1:1 interactions and self-service activations. The challenge was to develop a solution that would resonate with modern consumers while delivering actionable insights into their unique scalp and hair needs.",
    "Recognizing the need for a hybrid physical and digital experience, USP Demo Solutions developed a Scalp Sebum Level Tester integrated into a sleek and functional info card. This diagnostic tool served as a conversation starter, consultation assistant, and recommendation guide. By combining tactile engagement with digital connectivity, the solution delivered unparalleled value for both the consumer and the brand."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}