{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "6",
  "slug": "anessa-uv-absorb-demo",
  "url": "https://www.usp.at/demo-library/anessa-uv-absorb-demo",
  "title": "Anessa – UV + Absorb Demo",
  "displayTitle": "Anessa – UV + Absorb Demo",
  "brand": "Anessa",
  "company": "Shiseido",
  "category": "Skin Care",
  "claim": "Protection against harmful rays",
  "benefit": "Less wrinkles, sun damage",
  "technology": "Fast Absorption Test - Face, Sun Damage Demo - Dark Spots & Wrinkles, Sun Damage Demo - Sunburn & Tanning",
  "claimTypes": [
    "UV Protection",
    "Anti-Aging",
    "Whitening",
    "Fast Absorption",
    "Damage Protection"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/anessa-uv-absorb-demo/demo-6-Anessa-Anti-aging-Tool-1.webp",
  "summary": "Shiseido’s Anessa brand team in the Southeast Asia (SEA) region sought to empower consumers with an understanding of superior skin UV protection while distinguishing their products from standard sun care offerings. Their mission was twofold: to educate consumers on the science...",
  "publicExcerpt": [
    "Challenge: Simplifying Science into Consumer-Friendly Experiences",
    "Educating consumers on the benefits of Anessa required an engaging and interactive approach. The tool needed to be impactful both at points of sale (POS) and in the hands of online influencers, making it versatile and easy to use across different activation channels. The ultimate challenge was creating a demo tool that combined education, product validation, and visual appeal.",
    "USP Demo Solutions designed a dual-function branded demo card to deliver an interactive and memorable consumer experience. This innovative tool included:"
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}