{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "7",
  "slug": "arc-blue-light-efficacy-demo",
  "url": "https://www.usp.at/demo-library/arc-blue-light-efficacy-demo",
  "title": "ARC – Blue Light Efficacy Demo",
  "displayTitle": "ARC – Blue Light Efficacy Demo",
  "brand": "ARC",
  "company": "Procter & Gamble",
  "category": "Sun Care",
  "claim": "Blue Light Efficacy",
  "benefit": "Efficacy",
  "technology": "UV Efficacy Test",
  "claimTypes": [
    "UV Protection",
    "Whitening"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/arc-blue-light-efficacy-demo/demo-7-arc-sun-5.webp",
  "summary": "Procter & Gamble’s ARC brand aimed to position its teeth-whitening product as a revolutionary solution in the oral care market. Their objective was twofold: to demonstrate the safety and efficacy of blue light technology and to educate consumers on its transformative impact on...",
  "publicExcerpt": [
    "Blue light technology, while scientifically advanced, needed to be communicated in a way that was accessible and relatable to consumers. P&G’s ARC team sought a demonstration tool that could visually and tangibly illustrate how blue light works in teeth whitening while ensuring the process was perceived as safe and effective.",
    "USP Demo Solutions developed a high-quality test card that reacted with a visible color change when exposed to UV light. Within seconds, the card demonstrated the intensity and effectiveness of blue light technology, making the science behind ARC’s teeth-whitening solution easy to understand for consumers.",
    "The innovative test card proved to be an effective tool in live event settings, allowing P&G’s ARC team to directly engage with consumers. By combining practical demonstrations with scientific validation, the brand successfully established its teeth-whitening product as both safe and effective. This approach enhanced consumer confidence, driving product credibility and trust."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}