{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "9",
  "slug": "as-watson-purchase-demo",
  "url": "https://www.usp.at/demo-library/as-watson-purchase-demo",
  "title": "AS Watson – Purchase Demo",
  "displayTitle": "AS Watson – Purchase Demo",
  "brand": "AS Watson",
  "company": "AS Watson",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "measured the skin type of the consumer. Then using the added QR code the consumer would be directed to the website where they could browse for their perfect personal care product based on the results.",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Cleansing & Purity",
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Digital Campaign"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/as-watson-purchase-demo/demo-9-watson2-650x650.png",
  "summary": "AS Watson’s Netherlands team sought to reach and convert consumers who typically did not purchase their products from ICI PARIS XL. Their goal was to create a compelling online experience that would not only attract new customers but also guide them to the most suitable products...",
  "publicExcerpt": [
    "Challenge: Driving Online Traffic with Personalized Engagement",
    "Connecting with non-purchasing consumers required more than just a marketing post. AS Watson needed a tool that could catch attention, encourage interaction, and deliver actionable insights about consumers’ skincare needs. The challenge lay in creating a seamless journey from engagement to conversion while building trust in their product offerings.",
    "USP’s Solution: Skin Type Testers with Integrated QR Technology"
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}