{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "11",
  "slug": "aurum-skin-type-test",
  "url": "https://www.usp.at/demo-library/aurum-skin-type-test",
  "title": "Aurum – Skin Type Test",
  "displayTitle": "Aurum – Skin Type Test",
  "brand": "Aurum",
  "company": "Aurum",
  "category": "Skin Care",
  "claim": "Clear Skin",
  "benefit": "Clear Skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Cleansing & Purity",
    "Hydration"
  ],
  "businessUses": [
    "Digital Campaign",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/aurum-skin-type-test/demo-11-Aurum_Skin-Type-Test-1-650x650.jpg",
  "summary": "Aurum, a prominent skincare brand in Lithuania, has built its reputation by providing high-quality products to salons. With the upcoming launch of their e-commerce platform, Aurum sought to enhance the online shopping experience by offering consumers a personalized approach to...",
  "publicExcerpt": [
    "Challenge: Merging Professional Expertise with Online Convenience",
    "While Aurum’s salon-based model offered in-person expertise, replicating this level of personalization in an e-commerce setting required an innovative solution. They needed a tool that would bridge the gap between professional consultations and online shopping, enabling consumers to determine their skin type effectively and confidently from home.",
    "USP Demo Solutions collaborated with Aurum to develop an intuitive and effective Skin Type Test tool. This easy-to-use, online-compatible tester allowed consumers to:"
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}