{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "12",
  "slug": "aveda-scalp-sebum-analysis-tool",
  "url": "https://www.usp.at/demo-library/aveda-scalp-sebum-analysis-tool",
  "title": "Aveda – Scalp Sebum Analysis Tool",
  "displayTitle": "Aveda – Scalp Sebum Analysis Tool",
  "brand": "Aveda",
  "company": "Estée Lauder",
  "category": "Hair Care",
  "claim": "Finds best product choice",
  "benefit": "Understand individual scalp",
  "technology": "Scalp Sebum Test",
  "claimTypes": [
    "Oil Control"
  ],
  "businessUses": [
    "Retail Activation",
    "Internal Training",
    "Digital Campaign",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/aveda-scalp-sebum-analysis-tool/demo-12-Aveda-Scalp-Sebum-Test-3.jpg",
  "summary": "In today’s predominantly digital and visual landscape, achieving meaningful consumer engagement requires more than just verbal communication. Recognizing this challenge, Aveda, a brand under Estée Lauder, sought to create an interactive tool that would empower beauty consultants...",
  "publicExcerpt": [
    "Aveda needed a tool that could diagnose the oil levels in approximately five seconds, serving as both a conversation starter and an engagement driver. The tool had to function seamlessly in one-on-one interactions as well as self-service activations, ensuring versatility across multiple consumer touchpoints.",
    "To meet Aveda’s needs, USP Demo Solutions developed an innovative Scalp Sebum Test card that offered:",
    "This diagnostic tool not only educated consumers but also reinforced brand awareness and trust by offering tangible value during consultations. Initially launched in Italy, the tool’s success led to its adoption in other markets, including Belgium, Greece, India, Luxembourg, the Netherlands, and Spain."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}