{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "13",
  "slug": "aveeno-adult-baby-skin-nourishment-test",
  "url": "https://www.usp.at/demo-library/aveeno-adult-baby-skin-nourishment-test",
  "title": "Aveeno Adult + Baby – Skin Nourishment Test",
  "displayTitle": "Aveeno Adult + Baby – Skin Nourishment Test",
  "brand": "Aveeno Adult + Baby",
  "company": "Johnson & Johnson",
  "category": "Body Care",
  "claim": "Body Hydration for self and baby",
  "benefit": "Educational",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Pharmacy"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/aveeno-adult-baby-skin-nourishment-test/demo-13-MicrosoftTeams-image-95-650x650.jpg",
  "summary": "The Aveeno team sought to enhance consumer awareness of its Aveeno Baby range by leveraging its adult masterbrand presence in pharmacies and POS locations across the United Kingdom. Their goal was to foster meaningful consumer conversations and drive product discovery without...",
  "publicExcerpt": [
    "Challenge: Simplifying Product Selection Through Consumer Engagement",
    "Aveeno faced the challenge of creating a tool that could accurately diagnose skin hydration levels while guiding consumers to the most suitable products within their portfolio. The tool needed to function independently, supporting healthcare professionals (HCPs) at POS and empowering consumers to make informed decisions with ease. Moreover, it had to drive consumer satisfaction and brand loyalty by offering a personalized experience.",
    "USP Demo Solutions partnered with Aveeno to design an analogue hydration tester tailored for body care diagnostics. This innovative tool addressed Aveeno’s needs by:"
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}