{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "14",
  "slug": "avene-know-your-skin",
  "url": "https://www.usp.at/demo-library/avene-know-your-skin",
  "title": "Avène – Know Your Skin",
  "displayTitle": "Avène – Know Your Skin",
  "brand": "Avène",
  "company": "Pierre Fabre",
  "category": "Skin Care",
  "claim": "clear skin",
  "benefit": "Haptic tool experience",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Sensitivity & Soothing",
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Digital Campaign"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/avene-know-your-skin/demo-14-Avene-2-1-650x650.jpg",
  "summary": "The Avène team aimed to enhance the in-store experience by introducing an engaging tool for diagnosing individual skin types. Their vision was to educate consumers about their skin’s needs while helping them select the most appropriate products from their range. This interactive...",
  "publicExcerpt": [
    "Challenge: Delivering Quick and Effective Skincare Diagnosis",
    "In a competitive retail environment, Avène required a solution that was both informative and interactive, enabling consumers to gain valuable insights about their skin quickly and effectively. The tool needed to be user-friendly, captivating, and capable of delivering precise results within seconds, seamlessly guiding consumers to product recommendations.",
    "USP Demo Solutions collaborated with Avène to design an innovative, tactile demo tool–the Skin Type Tester. This cutting-edge solution provided consumers with a hands-on, sensory experience, educating them about their skin’s unique characteristics while enriching their shopping journey."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}