{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "15",
  "slug": "avon-skin-type-test",
  "url": "https://www.usp.at/demo-library/avon-skin-type-test",
  "title": "Avon – Skin Type Test",
  "displayTitle": "Avon – Skin Type Test",
  "brand": "Avon",
  "company": "Natura",
  "category": "Skin Care",
  "claim": "Shows skin type",
  "benefit": "Clear skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Hydration",
    "Sensitivity & Soothing"
  ],
  "businessUses": [
    "Internal Training"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/avon-skin-type-test/demo-15-Avon-Perfect-Skincare-Match-1-650x650.png",
  "summary": "Avon UK aimed to equip its representatives with tools to uniquely and memorably engage consumers. Their vision was to enable representatives to spark conversations, capture attention, and establish emotional connections with consumers. Avon envisioned an interactive tool that...",
  "publicExcerpt": [
    "Challenge: Fostering Emotional Connections with Swift Engagement",
    "Avon required a tool that not only evaluated consumers’ skin effectively and reliably but also elevated the perceived expertise of its representatives. The tool needed to offer consumers a moment of discovery about their skin traits, enhancing their connection with the brand. For representatives, it was crucial to have a device that delivered instant, accurate results and instilled confidence in their role.",
    "USP Demo Solutions collaborated with Avon to design a cutting-edge skin type tester card. This innovative tool delivered an engaging, tactile experience, enabling representatives to provide a professional and seamless consultation."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}