{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "18",
  "slug": "barnangen-dryness-detector",
  "url": "https://www.usp.at/demo-library/barnangen-dryness-detector",
  "title": "Barnängen Dryness Detector",
  "displayTitle": "Barnängen Dryness Detector",
  "brand": "Barnängen Dryness Detector",
  "company": "Henkel",
  "category": "Body Care",
  "claim": "healed and soothed thirsty and sensitive skin.",
  "benefit": "Hydration vs. Moisture",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration",
    "Repair",
    "Sensitivity & Soothing"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/barnangen-dryness-detector/demo-18-Barnangen-Dryness-Detecor-650x650.jpg",
  "summary": "Barnängen, a body care brand under the Henkel umbrella, sought a breakthrough in the United Arab Emirates’ competitive skincare market. Unlike typical lotions and creams touting hydration, Barnängen’s “cold cream” formula stands out by focusing on healing thirsty, sensitive...",
  "publicExcerpt": [
    "Our Challenge Henkel approached USP Demo Solutions to devise an interactive demo tool that would bring Barnängen’s unique selling proposition (healed and soothed thirsty and sensitive skin) to the forefront. By capturing the brand’s essence, our solution needed to empower beauty advisors at POS to engage consumers, diagnose their specific needs, and recommend the perfect Barnängen product variant.",
    "By partnering with Henkel, USP Demo Solutions successfully translated Barnängen’s healing-centric skincare message into a powerful, in-store demonstration. From dryness detection to immediate product recommendation, our collaborative approach not only addressed the brand’s key challenge but also empowered consumers with knowledge–turning a routine skincare purchase into an immersive, results-driven experience ."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}