{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "21",
  "slug": "benefit-matte-rescue",
  "url": "https://www.usp.at/demo-library/benefit-matte-rescue",
  "title": "BeneFit – Matte Rescue",
  "displayTitle": "BeneFit – Matte Rescue",
  "brand": "BeneFit",
  "company": "LVMH",
  "category": "Skin Care",
  "claim": "Pores lessened and matte skin",
  "benefit": "Visual of pores",
  "technology": "Shine Level Test",
  "claimTypes": [
    "Oil Control"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/benefit-cosmetics-porefessional-matte-rescue/Benefit_4.jpg",
  "summary": "First, Benefit Cosmetics was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to prove the mattifying efficacy of “the POREfessional MATTE RESCUE”.",
  "publicExcerpt": [
    "The benefits team was looking for a DEMO tool that could determine a consumer’s skin structure within seconds – once before applying the product, and once having applied Matte Rescue; the results to prove the product’s efficacy.",
    "The USP Demo Solutions’ challenge was to translate Benefit’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their super mattifying gel “the POREfessional – MATTE RESCUE”. The experts at USP Demo Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.",
    "USP Demo Solutions developed concepts, which were sent to the Benefit marketing team for review. The experts at USP Demo Solutions proposed that the Shine Level Test was the best technological match for this campaign."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}