{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "20",
  "slug": "benefit-skin-type-test",
  "url": "https://www.usp.at/demo-library/benefit-skin-type-test",
  "title": "Benefit – Skin Type Test",
  "displayTitle": "Benefit – Skin Type Test",
  "brand": "Benefit",
  "company": "LVMH",
  "category": "Skin Care",
  "claim": "Pore-less looking skin",
  "benefit": "Clear skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Cleansing & Purity",
    "Oil Control"
  ],
  "businessUses": [
    "Digital Campaign"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/benefit-skin-type-test/demo-20-Benefit-Skin-Type-Test-1_2-650x650.jpg",
  "summary": "Benefit, a leading color cosmetics brand under the LVMH umbrella in the United Kingdom, wanted to spotlight their POREfessional franchise-a collection of products designed to minimize the appearance of large, visible pores. With some Benefit offerings also providing skincare...",
  "publicExcerpt": [
    "By customizing an interactive skin type test, USP Demo Solutions helped Benefit successfully spotlight their POREfessional franchise in the UK market. This targeted, two-step approach translated consumer insights into actionable product recommendations–redefining the shopping experience while reinforcing Benefit’s skincare expertise and dedication to achieving visible, pore-less results."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}