{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "22",
  "slug": "bepanthen-phygital-skin-analysis",
  "url": "https://www.usp.at/demo-library/bepanthen-phygital-skin-analysis",
  "title": "Bepanthen Phygital Skin Analysis",
  "displayTitle": "Bepanthen Phygital Skin Analysis",
  "brand": "Bepanthen Phygital Skin Analysis",
  "company": "Bayer",
  "category": "Skin Care",
  "claim": "Hydration",
  "benefit": "Educational",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Pharmacy",
    "Digital Campaign"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/bepanthen-phygital-skin-analysis/demo-22-Bepanthen-Derma-650x650.png",
  "summary": "BepanthenDerma, a Bayer skincare brand in Mexico, sought an interactive way to educate consumers about their individual skin conditions-especially focusing on the importance of hydration. To achieve this, their marketing team needed a compelling, easy-to-use tool that would...",
  "publicExcerpt": [
    "A Tailored Demo for Personalized Insights USP Demo Solutions collaborated closely with BepanthenDerma to create a Hydration Test – Body demo. This simple yet powerful technology allows consumers to quickly assess their skin’s hydration levels. By visually demonstrating each person’s unique skin condition, the tool made a once-intangible concept–true skin health–instantly understandable.",
    "Enhancing the Phygital Experience In order to deliver a more holistic experience, BepanthenDerma integrated a QR code into the demo. Upon scanning, consumers are directed to online offerings where they can receive:",
    "This phygital strategy seamlessly connects offline engagement with digital insights, keeping consumers informed and empowered throughout their skincare journey."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}