{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "23",
  "slug": "bepanthenderma-phygital-skin-test",
  "url": "https://www.usp.at/demo-library/bepanthenderma-phygital-skin-test",
  "title": "BepanthenDerma – Phygital Skin Test",
  "displayTitle": "BepanthenDerma – Phygital Skin Test",
  "brand": "BepanthenDerma",
  "company": "Bayer",
  "category": "Body Care",
  "claim": "Clear up skin conditions",
  "benefit": "guide the consumer to the correct product choice online",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Pharmacy",
    "Digital Campaign"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/bepanthenderma-phygital-skin-test/demo-23-bayer-2-650x650.png",
  "summary": "BepanthenDerma®-a Bayer® brand recognized in the Body Care and Dermocosmetics category-wanted to provide consumers in France with a powerful yet simple way to understand their individual skin needs. By fostering personal engagement, the brand aimed to stimulate purchase intent...",
  "publicExcerpt": [
    "Challenge To achieve these objectives, Bayer envisioned a tool that could measure each consumer’s skin hydration accurately while remaining easy to use. In addition, they needed a way to offer tailored product guidance and track results over time, ensuring consumers could see real progress and feel empowered to make informed decisions.",
    "USP Demo Solutions’ Approach USP Demo Solutions collaborated with BepanthenDerma® to develop a Hydration Test – Body demo, presented as a branded analogue skin tester . This tool enables:",
    "Outcome BepanthenDerma® successfully equipped beauty consultants and direct selling channels, as well as POS , with a straightforward method to clear up skin conditions by guiding consumers to the correct product choice online . This phygital approach not only enhanced user engagement but also cemented BepanthenDerma®’s position as a forward-thinking, consumer-focused skincare brand, delivering tangible results and a memorable brand experience."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}