{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "24",
  "slug": "biluma-sun-protection-demo",
  "url": "https://www.usp.at/demo-library/biluma-sun-protection-demo",
  "title": "Biluma – Sun Protection Demo",
  "displayTitle": "Biluma – Sun Protection Demo",
  "brand": "Biluma",
  "company": "Galderma",
  "category": "Sun Care",
  "claim": "Sun Protection",
  "benefit": "UV Protection Awareness",
  "technology": "UV Intensity Sticker",
  "claimTypes": [
    "UV Protection"
  ],
  "businessUses": [
    "Pharmacy"
  ],
  "formats": [
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/biluma-sun-protection-demo/demo-24-Media-3-650x650.jpg",
  "summary": "Galderma India wanted a fresh way to talk about sun protection at the shelf. USP Demo Solutions built a UV indicator sticker shoppers can place on their hand, phone or handbag when exposed to light it changes colour to reveal real-time UV intensity, turning an abstract claim into an instant, visible proof point.",
  "publicExcerpt": [
    "Shoppers place the UV indicator sticker on their hand, phone or handbag. When exposed to light, the sticker shifted color to show how strong the UV levels were in that moment.",
    "People could try it themselves or watch others, affix the sticker to their phone for constant reminders, etc.",
    "The Impact This demo didn’t just tell shoppers about UV danger, it showed it. They saw UV levels change right in front of them, learning when and where UV is strongest and how to stay safe. Engagement jumped, conversations got easier, and the brand’s advantage became obvious within seconds."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}