{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "25",
  "slug": "biluma-sunscreen-making-fast-absorption-visible",
  "url": "https://www.usp.at/demo-library/biluma-sunscreen-making-fast-absorption-visible",
  "title": "Biluma Sunscreen – Making Fast Absorption Visible",
  "displayTitle": "Biluma Sunscreen – Making Fast Absorption Visible",
  "brand": "Biluma Sunscreen",
  "company": "Galderma",
  "category": "Body Care",
  "claim": "Fast Absorption",
  "benefit": "absorption",
  "technology": "Fast Absorption Test - Body",
  "claimTypes": [
    "UV Protection",
    "Fast Absorption"
  ],
  "businessUses": [
    "Pharmacy"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/biluma-sunscreen-making-fast-absorption-visible/demo-25-DSC8681-650x650.jpg",
  "summary": "Biluma set out to win at the shelf by turning its fast-absorption claim into something shoppers could instantly see and trust. USP Demo Solutions developed a focused POS demo that lets shoppers feel and see how the sunscreen behaves on skin within seconds, making the key benefit undeniable in high-traffic retail environments.",
  "publicExcerpt": [
    "Our Approach: We developed a focused POS demo that transformed the “fast absorption” benefit into a quick, visual, and hands-on experience.",
    "Within seconds, shoppers could see and feel how the product behaves on skin, without any long explanations. The demo was designed to be intuitive, fast, and easy for in-store teams to use, making it perfect for high-traffic retail environments.",
    "Why It Worked: We took a single claim and made it undeniable. By turning “fast absorption” into a visible proof point, shoppers didn’t have to guess, they experienced it."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}