{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "29",
  "slug": "biotherm-wrinkle-test",
  "url": "https://www.usp.at/demo-library/biotherm-wrinkle-test",
  "title": "Biotherm – Wrinkle Test",
  "displayTitle": "Biotherm – Wrinkle Test",
  "brand": "Biotherm",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Youthful skin",
  "benefit": "Smooth skin",
  "technology": "Wrinkle Test",
  "claimTypes": [
    "Anti-Aging"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/biotherm-wrinkle-test/demo-29-Biotherm_2-1200x800-1-650x650.jpg",
  "summary": "First, Biotherm was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to help consumers determine their very own perfect Biotherm matches. The team was looking for a DEMO tool that could determine a consumer’s skin structure within...",
  "publicExcerpt": [
    "The USP Demo Solutions’ challenge was to translate Biotherm’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus guiding them to their most appropriate product out of the Biotherm product line. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.",
    "USP Demo Solutions developed concepts, which were sent to the Biotherm marketing team for review. The experts at USP Demo Solutions proposed that the Wrinkle Test was the best technological match for this campaign.",
    "After it was determined how the campaign might combine the haptic testing experience, USP took full responsibility, overseeing everything from artwork creation to printing and timely delivery."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}