{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "32",
  "slug": "cerave-fast-absorption-test",
  "url": "https://www.usp.at/demo-library/cerave-fast-absorption-test",
  "title": "CeraVe – Fast Absorption Test",
  "displayTitle": "CeraVe – Fast Absorption Test",
  "brand": "CeraVe",
  "company": "L'Oréal",
  "category": "Body Care",
  "claim": "Fast Absorption",
  "benefit": "Visual on fast absorption",
  "technology": "Fast Absorption Test - Body",
  "claimTypes": [
    "Volume",
    "Fast Absorption"
  ],
  "businessUses": [
    "Pharmacy"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/cerave-fast-absorption-test/demo-32-CeraVE-Fast-Absorption-Test-1-1-650x650.png",
  "summary": "The marketing team of CeraVe Italy needed a tool to educate consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the product’s claim that would lead to an uplift in sales.",
  "publicExcerpt": [
    "Without a clear vision of what they needed, CeraVe relied on the ideation process to come up with and create a successful solution to their problem.",
    "Using the three-step process of ideation, USP worked on developing a successful demo:",
    "Step 1. Demo Ideation: By brainstorming, various ideas that could work well for the project were developed. Presenting a number of the most viable to the CeraVe team."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}