{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "36",
  "slug": "cetaphil-hydration-test",
  "url": "https://www.usp.at/demo-library/cetaphil-hydration-test",
  "title": "Cetaphil – Hydration Test",
  "displayTitle": "Cetaphil – Hydration Test",
  "brand": "Cetaphil",
  "company": "Galderma",
  "category": "Skin Care",
  "claim": "Hydrated skin",
  "benefit": "Hydrated skin",
  "technology": "Hydration Test - Face",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Pharmacy",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/cetaphil-hydration-test/demo-36-Cetaphil_3-1200x800-1-650x650.jpg",
  "summary": "Galderma Brazil was looking for a demo tool to promote their new Cetaphil hydration line. The test was needed to guide consumers to the right product for their skin, and, secondly, to prove the product’s hydrating efficacy and superiority. They were looking for a DEMO tool which...",
  "publicExcerpt": [
    "The USP Demo Solutions’ challenge was to translate Galderma’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus guiding them to their most appropriate product out of the new line. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, it would be necessary to engage the consumers’ senses was necessary.",
    "USP Demo Solutions developed concepts, which were sent to the Galderma marketing team for review. The experts at USP Demo Solutions proposed that the Hydration Test was the best technological match for this campaign.",
    "After it was determined how the campaign might incorporate the haptic testing experience, USP assumed full responsibility, managing everything from the execution of the artwork to printing and timely delivery."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}