{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "38",
  "slug": "clariant-uncover-your-skin-type",
  "url": "https://www.usp.at/demo-library/clariant-uncover-your-skin-type",
  "title": "Clariant – Uncover Your Skin Type",
  "displayTitle": "Clariant – Uncover Your Skin Type",
  "brand": "Clariant",
  "company": "Clariant",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "Clear skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Cleansing & Purity",
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/clariant-uncover-your-skin-type/demo-38-Clariant-ST_1-1320x660-1-650x650.jpg",
  "summary": "Clariant, a Switzerland-based leader in skincare innovation, sought a straightforward way to educate consumers about their unique skin needs-ultimately guiding them to the right product in Clariant’s range. By highlighting the importance of a targeted skincare regimen, Clariant...",
  "publicExcerpt": [
    "After detailed discussions, the Clariant team partnered with USP Demo Solutions to create a tool built around USP’s Skin Type Technology . This collaborative effort combined a skin type test with a brief questionnaire, delivering a high-quality skin analysis that accurately pinpoints an individual’s skin type. By using this data, consumers can confidently choose the most suitable Clariant product, ensuring both satisfaction and trust in the brand’s expertise.",
    "Easy to Use at Home or In-Store Performing the Skin Type Test is quick, ensuring it fits seamlessly into various retail and personal settings:",
    "This user-friendly tool requires no specialized training, allowing consumers to make informed skincare choices whether they’re exploring Clariant’s products in-store or ordering online. By demystifying the process of skin analysis, the Skin Type Technology cements Clariant’s commitment to authentic consumer education , encouraging users to engage more deeply with the brand."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}