{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "40",
  "slug": "clarins-uv-intensity-campaign",
  "url": "https://www.usp.at/demo-library/clarins-uv-intensity-campaign",
  "title": "Clarins – UV Intensity Campaign",
  "displayTitle": "Clarins – UV Intensity Campaign",
  "brand": "Clarins",
  "company": "Clarins",
  "category": "Sun Care",
  "claim": "Protection from UV rays",
  "benefit": "assist consumers to choose the appropriate SPF factor and educate them about how UV radiation impacts the skin.",
  "technology": "UV Intensity Test",
  "claimTypes": [
    "UV Protection"
  ],
  "businessUses": [
    "Digital Campaign"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/clarins-uv-intensity-campaign/demo-40-KhFesslDSC_0980-650x650.jpg",
  "summary": "Clarins set out to educate consumers about proper sun protection and the varying impact of UV radiation throughout the day. Recognizing that UV levels can fluctuate from low to extremely high, they knew that selecting an SPF factor too low could lead to sunburn rather than a...",
  "publicExcerpt": [
    "USP Demo Solutions collaborated with Clarins to develop the UV Intensity Test , an innovative technology aimed at assisting consumers in selecting an SPF level suitable for real-time UV conditions. By introducing this hands-on demonstration in physical retail spaces, customers can now quickly assess their environment’s UV radiation and see why certain SPF factors may be more fitting than others. Not only does this tool educate consumers on the direct link between UV intensity and proper sun care, but it also highlights Clarins’ dedication to skin protection and well-being.",
    "The UV Intensity Test is straightforward and user-friendly, drawing in shoppers with its interactive functionality. In a matter of moments, they discover how external conditions can influence the sunscreen they need. This process not only boosts product confidence but also empowers consumers to make informed decisions–reinforcing Clarins’ reputation as a trusted authority in sun care .",
    "By blending their expertise with USP Demo Solutions’ technology, Clarins successfully bridged the knowledge gap around daily UV fluctuations and SPF selection. The result? An eye-opening retail experience that transforms simple sunscreen shopping into an educational journey. With the UV Intensity Test , Clarins bolsters consumer trust, underscores the importance of UV protection, and ensures more people enjoy beautifully tanned, protected skin without sacrificing safety in the sun."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}