{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "44",
  "slug": "clear-3in1",
  "url": "https://www.usp.at/demo-library/clear-3in1",
  "title": "Clear 3in1",
  "displayTitle": "Clear 3in1",
  "brand": "Clear 3in1",
  "company": "Unilever",
  "category": "Hair Care",
  "claim": "3 in 1 Body and Hair Health",
  "benefit": "Scalp Health",
  "technology": "Dandruff Test, Hydration Test - Body, PH-Value Test",
  "claimTypes": [
    "Hydration",
    "Anti-Dandruff",
    "Repair",
    "pH Balance"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/clear-3in1/demo-44-WhatsApp-Image-2024-11-07-at-10.05.21.webp",
  "summary": "Clear Shampoo UAE, a Unilever hair care brand, sought to boost in-store traffic and drive sales by showcasing the 3-in-1 Body and Hair Health benefits of its products. To achieve this, the brand introduced an interactive demo tool-featuring on-skin testers-that provided...",
  "publicExcerpt": [
    "To maximize the campaign’s impact, Clear Shampoo developed a high-quality instructional video demonstrating how to use these dandruff, pH-value, and hydration testers . Partnerships with beauty and wellness influencers amplified the video’s reach across major social media platforms. In-store demonstrations further enhanced brand credibility by offering consumers hands-on experiences right at the POS .",
    "A total of 50,000 tester units were distributed strategically to retail locations and promotional pop-up events, generating excitement among shoppers. Customers quickly saw the connection between the technology’s personalized scalp analysis and Clear Shampoo’s targeted product solutions. This hands-on, educational approach built significant trust in the brand and its claims around 3-in-1 body and hair health .",
    "Compared to similar activations without interactive tools, Clear Shampoo recorded a substantial boost in sales and an increase in store visits. Moreover, the brand’s focus on educational, personalized content positively influenced consumer purchase behavior. By combining innovative tester technology with compelling outreach, Clear Shampoo solidified its scalp health promise, delivering tangible results and setting a new benchmark for in-store demos in the United Arab Emirates ."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}