{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "41",
  "slug": "clear-comb-demo-tool-scalp-analysis",
  "url": "https://www.usp.at/demo-library/clear-comb-demo-tool-scalp-analysis",
  "title": "Clear – Comb Demo Tool – Scalp Analysis",
  "displayTitle": "Clear – Comb Demo Tool – Scalp Analysis",
  "brand": "Clear",
  "company": "Unilever",
  "category": "Hair Care",
  "claim": "3in1 product benefits",
  "benefit": "Product recommendation",
  "technology": "Dandruff Test, Scalp Sebum Test",
  "claimTypes": [
    "Oil Control",
    "Anti-Dandruff",
    "Damage Protection"
  ],
  "businessUses": [
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/clear-comb-demo-tool-scalp-analysis/demo-41-Clear_Comb3-650x650.jpg",
  "summary": "Prolonged use of head covering stimulates the hair to produce oil, causing organisms to form, which can cause damage to the hair, i.e., dandruff and hair fall. Launching a new formula in the Indonesian market that had been adapted for consumers wearing a head covering, the Clear...",
  "publicExcerpt": [
    "The team came to USP with no clear vision of what they needed but relied on USP to ideate and create a winning solution to their dilemma.",
    "Working on our three-step ideation concept, USP went on to develop a winning demo:",
    "Demo Ideation ​– generating ideas and solutions that may best suit the project"
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}