{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "46",
  "slug": "clear-phygital-consumer-journey",
  "url": "https://www.usp.at/demo-library/clear-phygital-consumer-journey",
  "title": "Clear Phygital Consumer Journey",
  "displayTitle": "Clear Phygital Consumer Journey",
  "brand": "Clear Phygital Consumer Journey",
  "company": "Unilever",
  "category": "Hair Care",
  "claim": "Clears all types of dandruff",
  "benefit": "Consumer Scalp Health",
  "technology": "Dandruff Test, Digi.BA",
  "claimTypes": [
    "Anti-Dandruff",
    "Repair"
  ],
  "businessUses": [
    "Digital Campaign",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/clear-phygital-consumer-journey/demo-46-clear-hair-11-650x650.png",
  "summary": "Clear, a leading brand under Unilever, aimed to empower consumers to take control of their scalp health. Their mission was to educate users about their unique scalp conditions and provide tailored product recommendations. To achieve this, Clear sought an innovative solution that...",
  "publicExcerpt": [
    "Challenge: Educating and Engaging Consumers with Scalp Health",
    "Clear needed a tool that would not only diagnose dandruff levels but also deliver personalized insights to consumers in a way that was intuitive, engaging, and actionable. The solution had to provide a journey that catered to different consumer touchpoints, from at-home assessments to in-store consultations.",
    "USP Demo Solutions collaborated with Clear to develop a user-friendly on-skin tester integrated with a digital platform. This innovative tool measured scalp wet and dry dandruff levels accurately, allowing users to input their results into the Clear Scalp Health App. The app’s sophisticated algorithms analyzed the data and generated personalized scalp condition insights and tailored product recommendations."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}