{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "42",
  "slug": "clear-scalp-claim-proof",
  "url": "https://www.usp.at/demo-library/clear-scalp-claim-proof",
  "title": "Clear – Scalp Claim Proof",
  "displayTitle": "Clear – Scalp Claim Proof",
  "brand": "Clear",
  "company": "Procter & Gamble",
  "category": "Hair Care",
  "claim": "Dandruff-free",
  "benefit": "Haptic tester experience",
  "technology": "Scalp Sebum Test",
  "claimTypes": [
    "Oil Control",
    "Anti-Dandruff"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/clear-scalp-claim-proof/demo-42-Clean_Clear_2-1300x1300.jpg",
  "summary": "Clear was looking for a highly engaging demo tool that would be easy for customers to use and understand, thus proving the efficacy of its products.",
  "publicExcerpt": [
    "The team was looking for a DEMO tool that could easily and reliably determine a consumer’s sebum and dandruff levels. This could take place either at the POS or at home. Another requirement of the demo tools was to clearly demonstrate the product’s superiority for cleansing the oilness and reducing dandruff.",
    "The challenge for USP Demo Solutions was translating Clear’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their hair care line.",
    "The experts at USP Demo Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}