{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "43",
  "slug": "clear-scalp-diagnosis-for-all",
  "url": "https://www.usp.at/demo-library/clear-scalp-diagnosis-for-all",
  "title": "Clear – Scalp Diagnosis for All",
  "displayTitle": "Clear – Scalp Diagnosis for All",
  "brand": "Clear",
  "company": "Unilever",
  "category": "Hair Care",
  "claim": "Dandruff-free",
  "benefit": "Diagnostic tool",
  "technology": "Scalp Sebum Test",
  "claimTypes": [
    "Oil Control",
    "Anti-Dandruff"
  ],
  "businessUses": [
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/clear-scalp-diagnosis-for-all/demo-43-celar-linic-1-7-650x650.jpg",
  "summary": "The Clear/Linic Shampoo team in Myanmar aimed to connect with consumers by addressing common hair care concerns such as oily scalps and dandruff. Their mission was to guide consumers toward the right shampoo choice within the Clear Unisex and Clear MEN ranges, ensuring a...",
  "publicExcerpt": [
    "In a region where mass campaigns are key to reaching broad audiences, Clear Shampoo required a solution that could:",
    "With these requirements in mind, the challenge was to create a tool that was impactful, user-friendly, and adaptable across multiple activation channels.",
    "USP Demo Solutions developed a versatile diagnostic tool designed to measure both scalp sebum levels and dandruff levels. This innovative tool empowered consumers by:"
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}