{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "47",
  "slug": "clinique-moisture-surge",
  "url": "https://www.usp.at/demo-library/clinique-moisture-surge",
  "title": "Clinique – Moisture Surge",
  "displayTitle": "Clinique – Moisture Surge",
  "brand": "Clinique",
  "company": "Estée Lauder",
  "category": "Skin Care",
  "claim": "Plump and healthy skin",
  "benefit": "Moisturized skin",
  "technology": "Hydration Test - Face",
  "claimTypes": [
    "Hydration",
    "Repair"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/clinique-moisture-surge/demo-47-Clinique-Moisture-Surge-2-1-650x650.jpg",
  "summary": "To re-launch their Moisture Surge replenishing hydration range, Clinique sought an innovative way to connect with consumers at points of sale and in travel retail settings. Their mission was to demonstrate how everyday stress, especially during travel, depletes skin moisture and...",
  "publicExcerpt": [
    "Clinique needed a smart, engaging, and portable tool that could:",
    "USP Demo Solutions partnered with Clinique to develop a hydration diagnostic tool that seamlessly addressed their objectives. This innovative tool featured a test area that removed dead skin flakes from the skin’s surface, providing clear, visual proof of the user’s hydration levels.",
    "This interactive tool not only demonstrated the effectiveness of Clinique’s Moisture Surge range but also established brand awareness and trust by providing a personalized consumer experience."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}