{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "49",
  "slug": "creamsilk-engaging-and-educational",
  "url": "https://www.usp.at/demo-library/creamsilk-engaging-and-educational",
  "title": "Creamsilk – Engaging and Educational",
  "displayTitle": "Creamsilk – Hair Nourishment Demo",
  "brand": "Creamsilk",
  "company": "Unilever",
  "category": "Hair Care",
  "claim": "Nourished hair",
  "benefit": "a Glycerine detector tool that could detect the key ingredient that provides nourishment to the hair",
  "technology": "Nourishment Sensor",
  "claimTypes": [
    "Repair",
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/creamsilk-engaging-and-educational/MicrosoftTeams-image-53-2.jpg",
  "summary": "To highlight how Cream Silk Philippines delivers superior nourishment to hair compared to its competitors, Unilever partnered with USP Demo Solutions to create an impactful and consumer-friendly demo tool. The objective was clear: provide an easy-to-use in-store solution for beauty...",
  "publicExcerpt": [
    "Consumers in the hair care market often seek tangible proof of product performance. Cream Silk needed a demo tool that could:",
    "USP’s R&D team collaborated closely with Unilever to develop a breakthrough solution: a Glycerine Detector Tool . This innovative device was designed to detect the presence of glycerine in a product within seconds, making it an effective and persuasive demonstration of Cream Silk’s nourishing properties.",
    "The Glycerine Detector Tool successfully demonstrated the superior nourishment provided by Cream Silk’s products, leaving a lasting impression on consumers. The real-time, interactive demo increased trust in the brand’s claims, driving purchase decisions and reinforcing Cream Silk’s reputation for delivering healthier, more nourished hair."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}