{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "193",
  "slug": "dandruff-test",
  "url": "https://www.usp.at/demo-library/dandruff-test",
  "title": "Dandruff Test",
  "displayTitle": "Dandruff Test",
  "brand": "USP Demo Solutions",
  "company": "USP Demo Solutions",
  "category": "Hair Care",
  "claim": "Dandruff detection",
  "benefit": "Diagnostic",
  "technology": "Dandruff Test",
  "claimTypes": [
    "Anti-Dandruff"
  ],
  "businessUses": [
    "Retail Activation",
    "Pharmacy",
    "Consultation Tool",
    "Technologies"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/dandruff-test/usp-tech-dandruff-test-1.webp",
  "summary": "A simple, hygienic demo tool that answers \"Do I have dandruff?\" in seconds. The adhesive test area lifts flakes from the scalp - the more flakes, the higher the tendency towards dandruff.",
  "publicExcerpt": [
    "The Dandruff Test is one of the simplest diagnostic tools in the USP Demo Solutions range, and that simplicity is the point. A shopper who suspects they have a flaky scalp rarely wants a conversation about it at a busy shelf. This test gives them a discreet, hygienic way to check for themselves: a small adhesive area is pressed against the parting, lifted away, and read in seconds.",
    "What the consumer sees is their own result, not a generic before-and-after photo. Loose flakes captured on the test surface make the condition tangible and, more importantly, make the case for an anti-dandruff routine feel personal rather than pushed. Advisors report that the moment of self-diagnosis is what moves the conversation from browsing to buying.",
    "Because the format is flat, lightweight and inexpensive to produce, hair-care brands use the Dandruff Test everywhere from pharmacy counters and in-store consultations to sampling kits and direct mail, turning a sensitive topic into a low-pressure, self-guided product recommendation."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}