{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "51",
  "slug": "dermala-skin-health-diagnostic-tool",
  "url": "https://www.usp.at/demo-library/dermala-skin-health-diagnostic-tool",
  "title": "Dermala – Skin health diagnostic tool",
  "displayTitle": "Dermala – Skin health diagnostic tool",
  "brand": "Dermala",
  "company": "Dermala",
  "category": "Skin Care",
  "claim": "Diagnosis",
  "benefit": "Educating on pH-Value and Skin Type",
  "technology": "Oil Control Test, PH-Value Test, Skin Type Test",
  "claimTypes": [
    "Oil Control",
    "Repair",
    "pH Balance"
  ],
  "businessUses": [
    "Retail Activation",
    "Pharmacy",
    "Digital Campaign"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/dermala-skin-health-diagnostic-tool/demo-51-dermala-2-650x650.png",
  "summary": "Dermala, a leading brand in dermocosmetics, sought to create an innovative tool to engage consumers, help them better understand their skin, and drive purchase intent. The challenge was to go beyond traditional marketing materials and deliver a hybrid physical + digital solution...",
  "publicExcerpt": [
    "Challenge: Combining Simplicity and Science for Consumer Engagement",
    "In a market dominated by digital-first approaches, Dermala wanted to provide a tangible yet modern experience that could educate consumers about their skin health. They needed a tool that was:",
    "USP Demo Solutions collaborated with Dermala to develop a diagnostic tool that could measure a consumer’s oil (sebum) level and pH value within seconds. The tool provided:"
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}