{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "52",
  "slug": "dermalogica-advanced-skin-cleanser",
  "url": "https://www.usp.at/demo-library/dermalogica-advanced-skin-cleanser",
  "title": "Dermalogica – Advanced Skin Cleanser",
  "displayTitle": "Dermalogica – Advanced Skin Cleanser",
  "brand": "Dermalogica",
  "company": "Unilever",
  "category": "Skin Care",
  "claim": "Cleanses skin of impurities",
  "benefit": "Clear skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Cleansing & Purity"
  ],
  "businessUses": [
    "Pharmacy",
    "Internal Training",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/dermalogica-advanced-skin-cleanser/demo-52-Residue-Detector-3-1-650x650.jpg",
  "summary": "For the launch of their Advanced Skin Cleanser, Dermalogica sought an innovative way to demonstrate the product’s efficacy to consumers. The goal was to provide beauty advisors with a tool that could visibly highlight facial residue and pollution, sparking meaningful...",
  "publicExcerpt": [
    "To capture consumer attention and drive product adoption, Dermalogica needed a tool that:",
    "USP Demo Solutions collaborated with Dermalogica to develop a residue detection tool designed to correlate with sebum build-up on the consumer’s skin. This tool provided:",
    "This simple yet powerful tool became a critical component in Dermalogica’s in-store demonstrations, helping to bridge the gap between product benefits and consumer needs."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}