{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "55",
  "slug": "diadermine-2d-wrinkle-test",
  "url": "https://www.usp.at/demo-library/diadermine-2d-wrinkle-test",
  "title": "Diadermine – 2D Wrinkle Test",
  "displayTitle": "Diadermine – 2D Wrinkle Test",
  "brand": "Diadermine",
  "company": "Henkel",
  "category": "Skin Care",
  "claim": "Wrinkle-free Skin",
  "benefit": "Visual on fading wrinkles",
  "technology": "Wrinkle Test",
  "claimTypes": [
    "Anti-Aging"
  ],
  "businessUses": [
    "Pharmacy"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/diadermine-2d-wrinkle-test/demo-55-Diadermine_Wrinkle_2-1320x660-1-650x650.jpg",
  "summary": "Diadermine, a trusted skincare brand under Henkel, sought an innovative way to demonstrate the effectiveness of its product in improving skin structure within four weeks. The objective was to create a reliable and user-friendly tool that would visually validate the product’s...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions developed a Wrinkle Test tool tailored to Diadermine’s needs. This cutting-edge demo allowed consumers to visually assess the reduction of wrinkles and improvement in skin texture after product use. By providing a tangible, results-driven experience, the tool effectively communicated the brand’s promise of wrinkle-free skin.",
    "Designed to be easy to use, the Wrinkle Test enabled consumers to track their skin’s progress over four weeks, offering a clear and engaging way to experience the product’s transformative effects. Whether used at point-of-sale (POS) locations or in online activations, the tool became a vital element in Diadermine’s marketing campaign.",
    "Impact The Wrinkle Test tool elevated Diadermine’s ability to communicate its product’s benefits effectively, creating a memorable and trustworthy consumer experience. The campaign not only reinforced Diadermine’s position as a leader in skincare innovation but also increased consumer confidence in the brand’s claims."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}