{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "56",
  "slug": "diadermine-lift-botology-product-proof",
  "url": "https://www.usp.at/demo-library/diadermine-lift-botology-product-proof",
  "title": "Diadermine Lift+ Botology product proof",
  "displayTitle": "Diadermine Lift+ Botology product proof",
  "brand": "Diadermine Lift+ Botology product proof",
  "company": "Henkel",
  "category": "Skin Care",
  "claim": "Visible difference consumer journey",
  "benefit": "At home engagement",
  "technology": "Wrinkle Test",
  "claimTypes": [
    "Anti-Aging",
    "Volume"
  ],
  "businessUses": [
    "Pharmacy"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/diadermine-lift-botology-product-proof/demo-56-Diadermine-Lift-Botology-3.jpg",
  "summary": "Wanting to prove the efficacy of their Diadermine Lift + Botology range, the marketing team wanted to take their consumers on a journey of self-discovery. They needed a tool that could show how the product changed the texture of the consumer’s skin over time, thus proving that...",
  "publicExcerpt": [
    "USP developed a multi-use 2D Wrinkle tester that the consumer first could use before applying the product and then subsequently after each week for another 4 weeks so they may visually track the progress of their skin condition."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}