{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "57",
  "slug": "dm-drogerie-markt-skin-type-test",
  "url": "https://www.usp.at/demo-library/dm-drogerie-markt-skin-type-test",
  "title": "DM Drogerie Markt – Skin Type Test",
  "displayTitle": "DM Drogerie Markt – Skin Type Test",
  "brand": "DM Drogerie Markt",
  "company": "dm",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "Clear skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Freshness"
  ],
  "businessUses": [
    "Retail Activation",
    "Pharmacy",
    "Internal Training",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/dm-drogerie-markt-skin-type-test/demo-57-DM-Skin-Type-Test-2-1-650x650.jpg",
  "summary": "DM Drogerie Markt, one of Germany’s leading drugstore chains, sought an innovative in-store solution to elevate their beauty advisors’ expertise and enhance customer experiences. The objective was to create a skin diagnosis tool that would help beauty advisors provide...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions partnered with DM Drogerie Markt to design and produce a customized Skin Type Tester tailored to their specific needs. This branded diagnostic tool served as an engaging conversation starter between beauty advisors and customers. It provided accurate, quick, and hygienic skin type analysis, helping advisors recommend the most suitable skincare routines.",
    "The Skin Type Tester could also be used independently by customers, ensuring flexibility and convenience. This approach not only empowered DM beauty advisors to deliver expert consultations but also positioned the brand as a trusted authority in skincare.",
    "Impact By incorporating the Skin Type Tester, DM Drogerie Markt successfully enhanced their in-store customer interactions. The tool elevated the shopping experience, fostering trust and loyalty among consumers while reinforcing DM’s reputation as a leader in personalized skincare solutions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}