{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "63",
  "slug": "dove-body-lotion-longevity-test",
  "url": "https://www.usp.at/demo-library/dove-body-lotion-longevity-test",
  "title": "Dove Body Lotion Longevity Test",
  "displayTitle": "Dove Body Lotion Longevity Test",
  "brand": "Dove Body Lotion Longevity Test",
  "company": "Unilever",
  "category": "Body Care",
  "claim": "Long Lasting Moisture Boost",
  "benefit": "Longer Hydration",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/dove-body-lotion-longevity-test/demo-63-WhatsApp-Image-2024-10-08-at-10.36.59.webp",
  "summary": "The Dove team wanted to educate consumers about the lasting hydration benefits of its body lotion that is formulated with natural ceramides. The primary objective was to highlight the long-lasting hydration benefits of Dove’s body lotion by showcasing how it retained moisture on...",
  "publicExcerpt": [
    "To achieve this, a scientific and visual approach was used. An easy to use on-skin hydration tester was used that could measure moisture levels at different times:",
    "A simple yet effective on-skin hydration test, that successfully educated consumers about the efficacy and longevity of Dove’s body lotion. Building trust among consumers, demonstrating that the product delivers on its promises of long-lasting hydration."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}