{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "58",
  "slug": "dove-how-does-your-hair-feel",
  "url": "https://www.usp.at/demo-library/dove-how-does-your-hair-feel",
  "title": "Dove – How Does Your Hair Feel?",
  "displayTitle": "Dove – How Does Your Hair Feel?",
  "brand": "Dove",
  "company": "Unilever",
  "category": "Hair Care",
  "claim": "smooth, healthy hair",
  "benefit": "POS with BAs",
  "technology": "Roughness & Dullness Demo - Face",
  "claimTypes": [
    "Repair"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/dove-how-does-your-hair-feel/demo-58-Dove-Hair-Care-650x650.jpg",
  "summary": "Dove Philippines, a renowned hair care brand under Unilever, faced a challenge in educating consumers about their hair types while promoting the right conditioner for their specific needs. Previously, they used diagnostic machines in stores, but the limited number of units and...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions partnered with Dove to develop an innovative Hair Diagnostic Demo Card that provided a seamless, engaging, and cost-effective solution. Leveraging USP’s roughness technology , the demo card displayed three different types of hair quality, each linked to a specific Dove conditioner designed to address the issue.",
    "Consumers could match their hair’s condition to the examples on the card, either independently or with guidance from beauty advisors. The card not only demonstrated how the conditioners worked but also provided instant product recommendations, helping consumers make confident purchasing decisions.",
    "Impact The Hair Diagnostic Demo Card allowed Dove to simplify hair diagnostics while significantly increasing consumer engagement at point-of-sale (POS) locations. This innovative tool enabled the brand to build trust and loyalty by delivering personalized recommendations, reinforcing Dove’s position as a leader in hair care solutions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}