{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "61",
  "slug": "dove-hydration-check",
  "url": "https://www.usp.at/demo-library/dove-hydration-check",
  "title": "Dove – Hydration Check",
  "displayTitle": "Dove – Body Hydration Test",
  "brand": "Dove",
  "company": "Unilever",
  "category": "Body Care",
  "claim": "hydrated skin",
  "benefit": "Engaging and emotional consumer experience",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Pharmacy"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/dove-hydration-check/demo-61-Dove-DermaSpa-2-scaled.webp",
  "summary": "The Dove DermaSpa team sought an engaging, in-store solution to demonstrate the superior hydration benefits of their body care products. Their goal was to create an interactive and emotional consumer experience that allowed shoppers to see and feel the product’s effectiveness firsthand.",
  "publicExcerpt": [
    "The campaign aimed to reinforce Dove DermaSpa’s product truth while enhancing consumer trust and driving purchase decisions.",
    "USP’s Contribution To bring Dove’s vision to life, USP Demo Solutions developed a Hydration Test Strip tailored for in-store use. This easy-to-use tool created an engaging and emotional moment for consumers, known as the “Beauty Moment of Truth.” The strip enabled shoppers to measure their skin’s hydration level before and after applying Dove DermaSpa, providing clear, visual proof of the product’s superior moisturizing benefits.",
    "The solution seamlessly integrated with in-store promotions, empowering beauty consultants to create an interactive experience that resonated with consumers on a personal level."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}