{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "62",
  "slug": "dove-is-your-skin-hydrated",
  "url": "https://www.usp.at/demo-library/dove-is-your-skin-hydrated",
  "title": "Dove – Is Your Skin Hydrated?",
  "displayTitle": "Dove – Is Your Skin Hydrated?",
  "brand": "Dove",
  "company": "Unilever",
  "category": "Body Care",
  "claim": "Hydrates skin",
  "benefit": "Hydrated Skin",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Pharmacy",
    "Internal Training",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/dove-is-your-skin-hydrated/demo-62-Dove-HT-Box_3-650x650.jpg",
  "summary": "Dove DermaSpa wanted to show consumers the benefits of their enhanced hydration body care products. The goal was to create an immersive in-store experience that allowed beauty advisors to engage with shoppers to allow them to witness with the brand firsthand and feel the...",
  "publicExcerpt": [
    "Using a two-step process: first, consumers assessed their skin’s hydration levels using the innovative hydration level tool. Then, after applying Dove DermaSpa products, they repeated the test to observe immediate, visible improvements. In addition to bolstering the product’s claims, this strategy increased customer confidence in Dove DermaSpa’s exceptional skincare products.",
    "USP’s Contribution Understanding the importance of creating an emotional and sensory experience, USP Demo Solutions designed the Hydration Test Strip , a simple yet powerful tool that delivered what Dove termed the “Beauty Moment of Truth.”",
    "The test strip allowed consumers to measure their skin’s hydration levels before and after using Dove DermaSpa. The instant, tangible results not only validated the product’s efficacy but also created a deeply engaging and memorable experience for shoppers, becoming a key component of Dove’s in-store promotions, helping beauty consultants demonstrate product benefits in a clear and compelling way."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}