{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "64",
  "slug": "dr-ci-labo-how-it-would-work-on-skin",
  "url": "https://www.usp.at/demo-library/dr-ci-labo-how-it-would-work-on-skin",
  "title": "Dr.Ci:Labo – How it would work on skin",
  "displayTitle": "Dr.Ci:Labo – How it would work on skin",
  "brand": "Dr.Ci:Labo",
  "company": "Johnson & Johnson",
  "category": "Skin Care",
  "claim": "Brighter skin",
  "benefit": "visibly show how the product reacts and brightens the skin.",
  "technology": "Brightening Demo",
  "claimTypes": [
    "Whitening"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/dr-ci-labo-how-it-would-work-on-skin/demo-64-DR-CI-LABO-2-650x650.jpg",
  "summary": "To support the launch of their DR.CI:LABO serum in travel retail, Johnson & Johnson’s marketing team sought an innovative solution to engage consumers and highlight the product’s skin-brightening benefits. The goal was to create a traffic-stopping demo tool that not only...",
  "publicExcerpt": [
    "USP’s Contribution Leveraging USP’s advanced Brightening Technology , a branded Brightening Demo Card was developed to bring the serum’s benefits to life. This easy-to-use tool allowed consumers to experience the product’s effect visually and immediately, making the science behind brighter skin both accessible and engaging.",
    "Designed for use in travel retail environments, the demo card empowered beauty consultants to captivate travelers with a dynamic, hands-on experience. By providing a tangible demonstration of the product’s performance, the tool effectively conveyed DR.CI:LABO’s unique value proposition and enhanced consumer confidence in the brand.",
    "Impact The Brightening Demo Card successfully positioned DR.CI:LABO serum as a must-have skincare product in the travel retail space. By delivering a compelling, science-backed demonstration, the tool attracted consumer attention, increased foot traffic, and drove sales."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}