{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "65",
  "slug": "ea-targeted-skin-solution",
  "url": "https://www.usp.at/demo-library/ea-targeted-skin-solution",
  "title": "EA – Targeted Skin Solution",
  "displayTitle": "EA – Targeted Skin Solution",
  "brand": "EA",
  "company": "Elizabeth Arden",
  "category": "Skin Care",
  "claim": "Educating on skin concerns",
  "benefit": "Education",
  "technology": "Face Hydration Test, Wrinkle Test",
  "claimTypes": [
    "Hydration",
    "Anti-Aging"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/ea-targeted-skin-solution/demo-65-elizabeth-arden-2-1-650x650.jpg",
  "summary": "Elizabeth Arden Switzerland sought an engaging, interactive tool to help consumers identify their individual skin concerns and discover the optimal skincare routine. The objective was to provide a diagnostic experience at the point of sale (POS) that could educate consumers...",
  "publicExcerpt": [
    "The marketing team envisioned the campaign under the theme of “Targeting Skin Solution,” aiming to simplify the decision-making process for shoppers while showcasing Elizabeth Arden’s expertise in skincare.",
    "USP’s Contribution USP Demo Solutions developed a multi-technology demo card that incorporated three advanced testers from its portfolio. This innovative card enabled consumers to assess key skin concerns, including hydration levels and wrinkles, offering insights into their specific needs.",
    "The experience was gamified using a scratch-off surface, adding a playful element to the diagnostic process. Shoppers could uncover personalized day and night skincare routines tailored to their results. This engaging and educational tool not only enhanced the consumer experience but also demonstrated the efficacy of Elizabeth Arden’s products, helping shoppers make confident, informed decisions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}