{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "66",
  "slug": "emami-skin-type-test",
  "url": "https://www.usp.at/demo-library/emami-skin-type-test",
  "title": "Emami – Skin Type Test",
  "displayTitle": "Emami – Skin Type Test",
  "brand": "Emami",
  "company": "Emami",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "Educate consumer's on skin needs",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Cleansing & Purity",
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/emami-skin-type-test/demo-66-Emami-ST-small_2-Korr-1320x660-1-650x650.jpg",
  "summary": "Emami, a renowned skincare brand based in the United Arab Emirates, understands that building long-lasting consumer relationships hinges on satisfaction and trust. Their objective was clear: ensure that customers choose the right skincare products by teaching them about their...",
  "publicExcerpt": [
    "Partnering with USP Demo Solutions , Emami leveraged the power of USP’s Skin Type Test , a science-backed technology that delivers quick, accurate skin analyses at the point of sale (POS) . Within seconds, consumers receive precise readings of whether their skin is dry, normal, combination, or oily. By interpreting these insights, shoppers instantly identify which Emami product aligns perfectly with their specific skin requirements. Empowered with this knowledge, they can make informed choices, leading to greater satisfaction and paving the way for stronger, more lasting bonds with the brand.",
    "The alignment between Emami’s goals and USP Demo Solutions’ capabilities made the Skin Type Test implementation seamless. The tool’s user-friendly nature and rapid, reliable diagnostics presented Emami with an effective channel to educate customers in real time with no additional training or complicated setup required. The clarity provided by the test heightened trust in Emami’s product recommendations, inspiring confidence in every new skincare purchase."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}