{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "68",
  "slug": "estee-lauder-uv-demo-tool",
  "url": "https://www.usp.at/demo-library/estee-lauder-uv-demo-tool",
  "title": "Estée Lauder – UV Demo Tool",
  "displayTitle": "Estée Lauder – UV Demo Tool",
  "brand": "Estée Lauder",
  "company": "Estée Lauder",
  "category": "Sun Care",
  "claim": "Less dark spots and wrinkles/sun damage",
  "benefit": "Engaging and educational activation tool",
  "technology": "Sun Damage Demo - Dark Spots & Wrinkles",
  "claimTypes": [
    "UV Protection",
    "Anti-Aging",
    "Whitening",
    "Damage Protection"
  ],
  "businessUses": [
    "Internal Training",
    "Digital Campaign",
    "Consultation Tool"
  ],
  "formats": [
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/estee-lauder-uv-demo-tool/demo-68-02_Work_Este_Lauder_Gallery_02-650x650.jpg",
  "summary": "Estée Lauder, a leading force in Sun Care solutions within the United States, sought an engaging and educational activation tool to elevate consumer awareness of UV protection. Their goal was to shift Beauty Advisors’ approach from merely selling products to providing...",
  "publicExcerpt": [
    "By collaborating with USP Demo Solutions , Estée Lauder implemented a Sun Damage Demo specifically tailored to showcase the brand’s commitment to preventing premature aging caused by UV exposure. Through a hands-on demonstration, consumers can visualize the impact of sun damage on their skin, underscoring the importance of daily protection. Using this interactive tool, Beauty Advisors effectively educate shoppers on how to shield against harmful rays and reduce visible signs of aging–reinforcing the less dark spots and wrinkles claim.",
    "This approach not only boosts in-store and direct-selling experiences but also transforms the way customers perceive sun care. By swapping one-size-fits-all sales tactics for data-driven skincare consultations, Estée Lauder empowers consumers to make informed decisions about their daily routines. With support from USP Demo Solutions, the brand continues to innovate in demo creation , providing a memorable, eye-opening engagement that fosters trust and loyalty."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}