{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "67",
  "slug": "estee-lauder-wrinkle-test",
  "url": "https://www.usp.at/demo-library/estee-lauder-wrinkle-test",
  "title": "Estée Lauder – Wrinkle Test",
  "displayTitle": "Estée Lauder – Wrinkle Test",
  "brand": "Estée Lauder",
  "company": "Estée Lauder",
  "category": "Skin Care",
  "claim": "Reduce wrinkles",
  "benefit": "Interactive tool",
  "technology": "Wrinkle Test",
  "claimTypes": [
    "Anti-Aging"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/estee-lauder-wrinkle-test/demo-67-Estee-Lauder-Wrinkle-Test-4.webp",
  "summary": "Estée Lauder, a prominent skincare brand, sought to transform the consumer experience in department stores by inviting shoppers directly to their cosmetic counters. Rather than relying on traditional sales pitches, they wanted a hands-on, self-use tool that would intrigue...",
  "publicExcerpt": [
    "Through this Wrinkle Test , consumers could quickly measure their wrinkle levels in seconds. The test card’s design made it easy for users to apply the strip themselves, giving them instant feedback without needing assistance. However, to fully interpret the results–and get the best product recommendations–they would head to Estée Lauder’s cosmetic counter, where expert beauty advisors awaited. These trained professionals could then consult with each consumer, interpreting the data and customizing a skincare regimen tailored specifically to their wrinkle profile.",
    "By shifting the conversation from selling to consulting , Estée Lauder successfully bridged the gap between brand information and personal relevance. Customers could now clearly understand why certain products were being recommended, building trust in the brand’s solutions for reducing wrinkles and nurturing healthy, youthful skin. The ease of use and portability of the Wrinkle Level Tester underscored Estée Lauder’s commitment to consumer-centric innovation–allowing shoppers to engage with the technology at the point of sale or in the comfort of their homes."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}