{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "72",
  "slug": "fruits-passion-skin-needs-hydration",
  "url": "https://www.usp.at/demo-library/fruits-passion-skin-needs-hydration",
  "title": "Fruits & Passion – Skin Needs Hydration",
  "displayTitle": "Fruits & Passion – Skin Needs Hydration",
  "brand": "Fruits & Passion",
  "company": "LG Household & Health Care",
  "category": "Body Care",
  "claim": "Hydration",
  "benefit": "Hydrated skin",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration",
    "Repair"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/fruits-passion-skin-needs-hydration/Fruit-Passion-HT-2-1320x660-1.jpg",
  "summary": "Fruits & Passion needed a tool that enabled consumer engagement, while educating them about their own skin hydration and the need to care for it. Essentially, the POS tool was to be used to also evoke the need for a product.",
  "publicExcerpt": [
    "The USP team knew that the Fruits & Passion team required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.",
    "USP developed solutions as per the brief received from Fruits & Passion. Both parties agreed that the Hydration Tool will be the ideal solution for 1:1 conversations..",
    "Then the shape, and size of the demo cards was decided – and after that, the experts of USP handled the project’s next steps professionaly: artwork, printing and on-time delivery."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}