{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "77",
  "slug": "garnier-7-days-claim-proof",
  "url": "https://www.usp.at/demo-library/garnier-7-days-claim-proof",
  "title": "Garnier 7 Days – Claim Proof",
  "displayTitle": "Garnier 7 Days – Claim Proof",
  "brand": "Garnier 7 Days",
  "company": "L'Oréal",
  "category": "Body Care",
  "claim": "Increased hydration",
  "benefit": "Hydrated skin",
  "technology": "Face Hydration Test",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/garnier-7-days-claim-proof/demo-77-garnier-7-days-3-650x650.jpg",
  "summary": "The Garnier team in the UK were challenged to show proof of product claim to the consumers. They needed a tool to demo their claim that was physically engaging as well as could be used in their media campaign. A tool that educated the consumer about the product’s efficacy both...",
  "publicExcerpt": [
    "The Garnier team came to USP with their vision and relied on them to ideate and create a winning solution for their need.",
    "Working on our three-step ideation concept USP went on to develop a winning demo:",
    "With each step being dependent on the success of the previous one and with a clear outcome (deliverables)​"
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}