{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "79",
  "slug": "garnier-men-oil-clear-campaign",
  "url": "https://www.usp.at/demo-library/garnier-men-oil-clear-campaign",
  "title": "Garnier Men – Oil Clear Campaign",
  "displayTitle": "Garnier Men – Oil Clear Campaign",
  "brand": "Garnier Men",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "“All day oil free feel.”",
  "benefit": "Knowing your skin type",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Oil Control",
    "Freshness"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/garnier-men-oil-clear-campaign/demo-79-Garnier_2-1200x800-1-650x650.jpg",
  "summary": "Garnier Men, part of the L’Oréal family, set out to prove its “All day oil free feel” claim for the Oil Clear skincare line. Seeking a dynamic, in-store solution that would demonstrate product efficacy to Indian consumers, the brand required an interactive demo tool capable of...",
  "publicExcerpt": [
    "USP Demo Solutions delivered a Skin Type Test –a compact, user-friendly demo technology designed specifically for POS activation. Within seconds, consumers could see and feel whether their skin was prone to oiliness. This immediate feedback not only spotlighted the product’s benefits but also helped beauty advisors provide tailored recommendations . For many shoppers, discovering their unique skin condition was an eye-opener, boosting trust in Garnier Men’s innovative formulas.",
    "This engaging, science-backed approach promoted transparency between brand and consumer, turning a typical sales pitch into a two-way conversation. By showing individuals exactly how oily (or not) their skin might be, Garnier Men created an immersive experience that linked the test results directly to the “oil-free” promise of their line. The result was a heightened sense of credibility , as customers left the POS armed with knowledge about their skin type and the confidence that Garnier Men’s products would deliver on their claims."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}