{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "76",
  "slug": "garnier-pure-clean-care",
  "url": "https://www.usp.at/demo-library/garnier-pure-clean-care",
  "title": "Garnier – Pure Clean Care",
  "displayTitle": "Garnier – Pure Clean Care",
  "brand": "Garnier",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Producation Reccomendation",
  "benefit": "Self-evaluation of skin, evoke the need for a product that was best for the customer’s specific skin type.",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Anti-Aging",
    "Cleansing & Purity"
  ],
  "businessUses": [
    "Retail Activation",
    "Digital Campaign"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/garnier-pure-clean-care/demo-76-Garnier-Skin-Type-1-650x650.jpg",
  "summary": "Garnier had the challenge of finding a tool that appraised the skin type of the customers and confirmed the need for the product. This tool helped customers to self-evaluate their skin and made them understand the need for a product that could deal with their skin type.",
  "publicExcerpt": [
    "The team needed a tool that enabled consumer engagement while educating them about their skin type and the need to care for it. Essentially, the POS tool should also evoke the need for a product that is best for the customer’s specific skin type.",
    "The USP team knew that Garnier required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.",
    "USP developed solutions as per the brief received from Garnier. Both parties agreed that the skin type Tool would be the ideal solution for 1:1 conversations."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}