{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "74",
  "slug": "garnier-skin-active",
  "url": "https://www.usp.at/demo-library/garnier-skin-active",
  "title": "Garnier – Skin Active",
  "displayTitle": "Garnier – Skin Active",
  "brand": "Garnier",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Remove dirt from face",
  "benefit": "Visualize sebum",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Oil Control"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/garnier-skin-active/demo-74-Garnier-Skin-Active-2-650x650.jpg",
  "summary": "Garnier, part of the L’Oréal portfolio, sought a dynamic way to promote its Micellar Water and BB Cream in the United Arab Emirates’ modern trade market. Partnering with USP Demo Solutions, the Garnier team aimed to create a two-step in-store experience-inviting consumers to remove...",
  "publicExcerpt": [
    "At the heart of this activation, Garnier leveraged USP Demo Solutions’ extremely accurate Skin Type Tester , designed to visualize sebum levels directly on the skin’s surface. In seconds, shoppers see a clear, easy-to-read assessment of their oil production, offering crucial guidance in selecting the right BB cream for a refreshed and natural complexion. By merging Micellar Water’s dirt-removing prowess with the Skin Type Tester’s educational component, Garnier effectively showcased how a healthy, glowing complexion begins with proper cleansing and product selection.",
    "Developed as a two-step demo card , this approach offers both an immediate, tactile proof of Garnier’s Clean and Care philosophy and an engaging, hands-on journey for the consumer. Beyond simply selling products, the brand fostered trust and credibility by explaining the “why” behind every recommendation. The synergy of data-driven skincare advice and beauty consultant expertise empowered consumers to discover the perfect Garnier BB cream, while reinforcing Garnier’s commitment to visible results and effective skincare . This seamless integration at POS confirms that blending product benefits with interactive demos can profoundly influence purchase decisions–turning curious onlookers into satisfied, loyal customers."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}