{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "81",
  "slug": "garnier-super-uv-awareness-activation",
  "url": "https://www.usp.at/demo-library/garnier-super-uv-awareness-activation",
  "title": "Garnier Super UV awareness activation",
  "displayTitle": "Garnier Super UV awareness activation",
  "brand": "Garnier Super UV awareness activation",
  "company": "L'Oréal",
  "category": "Sun Care",
  "claim": "Sun care",
  "benefit": "UV Efficacy",
  "technology": "UV Efficacy Test",
  "claimTypes": [
    "UV Protection",
    "Damage Protection"
  ],
  "businessUses": [
    "Retail Activation",
    "Influencer"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/garnier-super-uv-awareness-activation/DSC8394.jpg",
  "summary": "This project was an awareness activation built around a simple idea: make UV damage and UV protection feel real and instantly understandable, through an interactive, shareable experience at point of sale, amplified by influencers.",
  "publicExcerpt": [
    "At the heart of the campaign was a hands-on UV test card designed to visually demonstrate the difference between exposure vs. protection . The card featured two test fields (Field 1 / Field 2) and clear “How it works” bi-lingual instructions, encouraging users to expose both fields to sunlight . Then they were directed to apply the Garnier UV product to one field and re-expose, revealing a visible contrast that signalled how the product can shield skin from UV rays . This turned a complex, often invisible topic into a quick moment of understanding that consumers could try themselves and share.",
    "From a brand management perspective, the activation delivered a tight link between awareness → understanding → product relevance",
    "In total, 10,000 units of the demo tool were produced and deployed, creating scale while keeping the format lightweight and easy to distribute. Overall, it’s a strong example of phygital marketing : a tactile retail mechanic designed for real-world trial, engineered to travel through influencer storytelling and social sharing, ultimately boosting product awareness, brand salience, and daily sunscreen usage behaviour."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}