{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "84",
  "slug": "glowal-skin-type-assessment",
  "url": "https://www.usp.at/demo-library/glowal-skin-type-assessment",
  "title": "Glowal – Skin Type Assessment",
  "displayTitle": "Glowal – Skin Type Assessment",
  "brand": "Glowal",
  "company": "Glowal",
  "category": "Skin Care",
  "claim": "personalized skincare",
  "benefit": "Tailored products to care for your face",
  "technology": "Facial Skin Analysis powered by AI, Skin Type Test",
  "claimTypes": [
    "Whitening"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/glowal-skin-type-assessment/demo-84-MicrosoftTeams-image-282-scaled.webp",
  "summary": "Glowal Milano, an Italian skincare pioneer, set out to redefine how consumers discover personalized skincare solutions. In a saturated market, their goal was not only to stand out but also to deliver genuinely bespoke products. To accomplish this, the Glowal marketing team...",
  "publicExcerpt": [
    "Collaborating with USP Demo Solutions By partnering with USP Demo Solutions, Glowal Milano introduced a Skin Type Tester that accurately measures sebum levels and categorizes consumers’ complexions (dry, normal, combination, or oily). This easy-to-use tester places the power of scientific skin analysis directly in the hands of customers–no specialized knowledge required.",
    "Elevating the Consumer Experience Designed for an online activation channel, this synergy of physical testing and digital diagnostics provides unprecedented insight into individual skin needs. Consumers can see measurable results in real time, before receiving AI-powered product recommendations that address specific concerns like dryness, oiliness, or sensitivity. This process turns an otherwise confusing search for skincare products into an interactive , confidence-building journey–fostering brand loyalty and trust.",
    "A Milestone in Bespoke Skin Care Glowal Milano’s collaboration with USP Demo Solutions represents a key step forward in dermocosmetic innovation –unifying on-skin technology with the latest AI capabilities. The result? A quick, accurate, and compelling tool that resonates with skincare enthusiasts seeking truly personalized solutions. By bridging physical testing and user-friendly digital experiences , Glowal Milano has carved out a new standard in the world of tailored beauty, ensuring that each consumer finds the perfect skincare formulation for their complexion and lifestyle."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}